Learning Objectives
The course familiarizes the student with the basic concepts of marketing and gives an overall picture of marketing mix decisions. The student knows the concepts and tools of customer relationship marketing, understands the factors that influence consumer buying behavior. The student applies marketing theoretical studies into different fictive cases.
Core Content
* Marketing Concept
* Creating Customer Value and Satisfaction
* Strategic Planning and the Marketing Process
* Consumer Markets and Consumer Buying Behavior
* Product and Service ConceptProduct Life-Cycle,
* Pricing of Products
* Marketing Communication
- Teacher: Юрий Которов